Creative leadership to move people & metrics
My work blends design leadership, technical depth, and business impact to deliver experiences to reduce friction, strengthen decision‑making, and drive measurable growth.
Collaboration drives great design.
I build environments where designers, engineers, PMs, CX, and marketing teams can think clearly, communicate openly, and solve problems together. Even when colleagues don’t report to me, I naturally become the person they come to for answers, clarity, and direction.
Listen to understand, not to respond.
When people feel heard, collaboration flourishes.
When collaboration flourishes, results follow.
This approach creates teams that trust each other, share context, and deliver consistently strong work across every touchpoint. It also scales across projects.
Strategic alignment — Clarify the problem, define success, and align stakeholders
UX & design direction — Build frameworks, hierarchies, and flows that reduce friction and support decision‑making
Cross‑functional orchestration — Partner with IT, CX, PMs, marketing, SEO, and analytics from concept through QA
AI‑driven optimization — Use merchandising logic and dynamic widgets to improve discovery and cart growth
Measurement & iteration — Monitor scroll depth, CTR, search behavior, and revenue, then refine
Case studies
Leading Strategy to Grow Metrics
Every project I lead follows a consistent pattern of strategy, design, and cross-functional coordination with IT, CX, marketing, and analytics from initiation through final QA and launch measurement.
- 400%+ growth in ATC metrics and 20%+ growth in revenue revenue from AI driven cross sell and upsell widgets strategically placed on well-trafficked site locations.
- 15%+ site revenue and AOV growth through UX led replatforming, search & merchandising strategies, and AI driven cross sell and upsell enhancements.
- $38M to $71M domestic web revenue growth over five years through UX led collaborations with PMs and CX to ease customer pain points with key content, services, and strategies serving customer needs.
- Generated $847K+ in initial revenue through a content led AOV calibration campaign combining landing pages, cross-sell messaging, and email & site creative.
- 50% increase in SEO impressions through structured UX and content page enhancements using organic searches and LLM scrapes to land users on top useful pages.
- 40% click-through rate improvement that grew cart size 25% via IDP widget redesign and AI driven search/facet enhancements.
Design examples
What I bring
