Lead UX Designer and team manager with 15+ years driving measurable e-commerce growth through user-centered design, AI-powered platform strategy, and cross-functional leadership.
Design Direction & Leadership
Led all front end research, designs, and designers to improve user experiences and grow revenue.
Design, Marketing, & AI
Built customer oriented designs and merchandising projects that lead to KPI growth.
My Recent Projects
Review my recent and previous projects in the case studies, images, and links below!
Web Replatform & AI Innovations
Over 400% increase in KPIs across AI cross sell, upsell, and bundler widgets on redesigned IDPs.
Search & Merch and Site Strategy
Merchandising with AI widgets to increase all key KPIs
Homepage Redesign
Homepage redesign and AI widgets increased revenue metrics at least 25%
Visual Typeahead Search
Visual typeahead and search revenue metrics increased upwards of 29%.
Overall Improved KPIs from my projects
Web revenue grown from $38M to $71M over five years.
Up to 20% web revenue growth with site modernization.
Homepage redesign & AI widgets increased revenue metrics at least 25%.
Historic UX, Web & Digital Designs
Web & Mobile Designs
Created and managed mobile and web designs for Sears Holdings..
User Flows, Mapping & Requirement documenting
Charted online and offline customer journeys, communication strategies, and wrote requirements.
Email Designs
Email Design, Management & Scheduling for Sears Holdings.
Video & Print
Video Design & Editing
Video direction, filming, editing, motion and static graphics, and DVD packaging design. View example videos.
Packaging Design
Home & garden, tools, and OEM auto parts digital and print packaging print designs in large retailers such as Home Depot, Sears, and Autozone.
Catalog & Manual Design
Full length catalog designs for MAT Holdings myriad of offerings for tools and OEM hardware.
POP & Print
Point-of-purchase designs used in international shows and stores.